SCTV Sponsorship Guidelines

Guidelines for On-Air Sponsor Messages

Sponsorship spots are intended to thank and identify underwriters/sponsors. In general, these spots are to maintain a noncommercial sound, in keeping with the noncommercial nature of public, educational, and government access cablecasting. 

Image Submission Guidelines:

• Images should be JPG or PNG files (if you have other file types, please check with SCTV.)

• Landscape (horizontal) in orientation.  Not Portrait (vertical) in orientation.

• Be 1920 x 1080 pixels, but any high quality image should work -- SCTV can do some amount of adjustment

Sponsor Message Guidelines

Sponsor Messages should:

• Make an association between sponsor and SCTV ("Programming on SCTV is made possible in part by Sponsor Name.")

Sponsor Messages may:

• Identify and depict sponsor's products or services

• Show a logo

• Use a well-established slogan or corporate positioning statement

• Show a telephone number

• Show a web site address

Underwriter/sponsor messages may not:

• Use comparative or superlative language

• Offer price, discount or financing information (including "free")

• Use "calls to action" which direct the viewer to call, visit, try, or compare, etc

• Exceed 28 words of text (so that it fits in :15 seconds)